John Frieda Violet Crush® Purple Conditioner for Blonde hair is made with crushed violet pigments to crush brassy tones for cooler, brighter blonde in one use. Made with crushed violet pigments and infused with provitamin B5, this purple conditioner restores and moisturizes all shades of blonde hair. Use Violet Crush as a purple shampoo and conditioner to achieve the best blonde results. This purple conditioner for blonde hair is safe for use on natural, color-treated and platinum blonde.